Positive and negative aspects of e-business for traditional retailing Essay

Positive and negative aspects of e-business for traditional retailing and whole-selling organisations - Essay Example This research will begin with the statement that e-business or e-commerce is a significant trend in today’s business environment which is fundamentally facilitating change in the method of conducting commercial activities. E-business provides exceptional opportunities for retail and wholesale organisations by helping to overcome the geographic limitations. Small and medium enterprises (SMEs) can mainly benefit from e-business through collecting valuable information easily, promoting themselves through the internet and serving consumers in new markets with comparatively little cost than traditional business practices. E-business refers utilisation of information and communication technology (ICT) in the business environment which comprises knowledge and data exchange, web advertisements, online ordering and real–time delivery information among others. E-business implementation makes retail and wholesale organisations to rearrange the business procedures and to distribute goods and services more competently and effectually. However, despite rapid and sustained development of e-business several retail stores and wholesale organisations are still in the investment and brand development stage and have not utilised the benefits properly. E-businesses usually concentrate on the visual appearance and ease of use of their portals as a primary way for enlarging the customer base. The impact of e-business on retail stores and wholesale organisations is determined by the level to which they match the present retailing as a substitute channel or swaps existing networks. Environmental forces such as demographical, cultural, lifestyle, fashions, economic and political pressures and other commercial expansions impact the future possibility and practice of e-business in retail and whole-sale organisations. E-business is simply an enabler which results in retail or wholesale procedure innovation, where the products and the goods remain same. E-business acts as a re placement network which has resulted in fundamental alterations in shopping practices (Burt & Sparks, 2003). Positive Impact